Technical SEO Auckland
Technical SEO that lets Google find, read and trust your site
Technical problems rarely announce themselves. Pages quietly drop out of the index, a redesign breaks the redirects, or a plugin tells Google to ignore half the site. I find these problems and fix them at the source.
At a glance
- Crawling & indexing
- Site architecture & internal links
- Core Web Vitals & speed
- Mobile rendering
- Structured data
- Redirects & migrations
Scope
What technical SEO covers
It’s the plumbing. When it’s right, nobody notices. When it’s wrong, it caps everything else you do.
Crawling and indexing
Can Google reach every page that matters, and is it ignoring the ones that don’t? I check robots.txt, XML sitemaps, noindex and canonical tags, parameter URLs and Search Console’s page indexing report, so the index matches the pages you actually want to rank.
Site architecture and internal links
How pages are grouped and linked shapes how authority flows and how easily people and crawlers find things. I look for orphan pages, important pages buried too deep, and key pages with too few internal links.
Speed and Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift measure how fast and stable a page feels. I start with real-user data where it’s available, then trace slow results back to images, scripts, fonts, hosting or theme code.
Mobile rendering
Google indexes the mobile version of your site. If content, links or structured data are missing on mobile, as far as ranking goes they don’t exist.
Structured data
Schema markup helps search engines understand your business, services, products and articles. It has to match what’s visible on the page, and it has to validate.
HTTPS, redirects and status codes
Redirect chains, mixed content, soft 404s, broken internal links and inconsistent domains all waste crawl effort and dilute your signals.
Migrations
Redesigning or changing platforms? Talk to me first.
Site migrations are where technical SEO matters most. Changing URLs, platforms or domains without a plan is one of the most common causes of a sudden traffic drop that doesn’t recover.
- Benchmark first. Crawl the current site and record top pages, rankings, links and conversions.
- Map every URL. Each valuable old URL gets a one-to-one 301 redirect, not a blanket redirect to the homepage.
- Test on staging. Check indexing settings, canonicals, internal links, schema and templates before launch.
- Launch carefully. Push redirects live with the new site and resubmit sitemaps straight away.
- Watch closely. Monitor crawl errors, indexing and traffic for weeks afterwards, and fix issues fast.
Deliverables
What you get from me
- A prioritised list of issues, ranked by likely impact and effort
- Clear tickets your developer can act on, with examples and acceptance criteria
- Hands-on fixes where I have access, particularly on WordPress
- A check once changes are live, using Search Console and a fresh crawl
FAQs
Technical SEO questions
Related: Why did my rankings drop? · How Google understands your site · WordPress SEO · Ecommerce SEO
My site’s new. Does it still need technical SEO?
Often, yes. New sites regularly launch with the staging noindex setting still on, oversized images, missing redirects from the old site, or JavaScript that hides content from crawlers. Launch is the best time to check.
Will better Core Web Vitals boost my rankings?
Page experience is one signal among many, and it rarely beats relevance and content quality. But speed matters a lot for conversions, and very slow pages can hold rankings back. The goal is a site that’s fast enough never to be the problem.
Can you work through my developer?
Yes. Most technical SEO is implemented by developers. I write clear specs and check the result.