SEO guides
Straight answers on SEO, from an Auckland SEO expert
Kevin Green writes these when the same question keeps coming up with clients. They’re practical, specific, and free of filler.
-
Guide
Auckland SEO: A Practical Guide for Auckland Businesses
How search works for Auckland businesses, what’s different about SEO here, and where to start for your type of business.
-
Guide
SEO for Auckland Service Businesses: Tradies, Clinics and Professional Firms
What tradies, clinics and professional firms need from their website and Google presence, including the anatomy of a service page that converts.
-
Guide
SEO vs Google Ads for Auckland Businesses
An honest comparison of SEO and Google Ads, with a decision framework for different situations and how to use them together.
-
Guide
Why Did My Google Rankings Drop?
How to work out whether a traffic drop is real, what caused it, and what to do, before you change anything.
-
Guide
How to Measure SEO: Search Console, GA4 and Real Enquiries
How to measure SEO properly, from enquiries and calls to Search Console and Google Business Profile data, with a one-screen report.
-
Guide
Local SEO Across Auckland: North Shore, Central, West, South and East
What’s genuinely different about local search in each part of Auckland, and how to cover several areas without doorway pages.
-
Guide
Why Isn’t My Website Ranking on Google?
A step-by-step diagnosis, in the right order, for websites that don’t rank, including why competitors appear above you.
-
Guide
Keyword Research and Search Intent: How to Plan Pages That Rank
How to turn customer language, Search Console data and search intent into a page plan, with a worked Auckland example.
-
Guide
How Google Understands Your Website: Entities, Intent and Topical Authority
Crawling, indexing, search intent, entities and topical authority explained in plain English for business owners.
-
Guide
Google Business Profile for Auckland Service-Area Businesses
How trades, mobile services and consultants who visit customers should set up a Google Business Profile, and the mistakes that keep them out of the map pack.