About
Kevin Green, SEO specialist in Auckland
I’ve worked in search engine optimisation for 17 years. These days I work independently, helping Auckland businesses build search visibility that turns into real enquiries.
Experience
17 years of watching search change
SEO has changed enormously in 17 years. I’ve worked through the shift from matching keywords to understanding intent, Google’s crackdowns on manipulative link building, the move to mobile-first indexing, the rise of the local map pack, and now search results with AI-generated answers in them.
That history is useful because it shows what lasts. Tactics that game the system stop working, and some get penalised. What keeps working is a technically sound site, a clear structure, and the most useful answer to the search. I explain more of that thinking in how Google understands your website and my Auckland SEO guide.
Working independently means I’m the person you talk to, and the person who works on your site.
“If I can’t explain why a change will help your business, I shouldn’t be charging you for it.”
Kevin GreenIndependent SEO consultant, Auckland
Principles
How I work
Diagnose before prescribing
No work starts until we understand what’s actually holding the site back.
Explain it plainly
You should understand what’s being done and why, without having to decode jargon.
Measure outcomes
Enquiries and sales are the measure. Rankings and traffic are supporting evidence.
Stay within the rules
No bought links, no spun content, and no shortcuts that put your business at risk.
Be honest about fit
If SEO isn’t the best use of your budget right now, I’ll tell you.
Do the work myself
The person you talk to is the person who audits, fixes and reports. No hand-offs.
What I work on
Areas of expertise
01
Strategy & audits
Keyword research, search-intent mapping, competitor analysis and prioritised SEO plans.
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02
Technical & WordPress SEO
Indexing, site architecture, speed, structured data, migrations and WordPress set-up.
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03
Local & ecommerce SEO
Google Business Profile, the map pack, and category and product SEO for online stores.
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Let’s talk about your website
The easiest way to see if we’re a good fit is a short conversation about your business and your goals.