Ecommerce SEO Auckland
Ecommerce SEO for stores selling to New Zealand
Online stores have SEO problems most sites never see: thousands of near-duplicate filter URLs, manufacturer descriptions copied across hundreds of sites, and category pages up against global marketplaces. I deal with those directly.
At a glance
- Category & collection pages
- Faceted navigation & filters
- Product page optimisation
- Product structured data
- Shopify, WooCommerce & more
Where the revenue is
Category pages usually matter most
Shoppers rarely search for a product code. They search for a type of product, like “merino throw blanket”, “baby car seat NZ” or “standing desk Auckland”. Category pages are usually the best match for those searches, yet plenty of stores leave them as a bare grid of products.
I start by mapping your categories against real search demand. Then I make sure every important category has a clear, indexable page with a useful introduction, sensible filters and strong internal links. This is keyword research and search intent applied to a store.
What’s included
Ecommerce SEO services
Site structure and categories
Category hierarchy, URL structure, breadcrumbs and internal links that match how customers shop and search.
Faceted navigation and duplicates
Controlling filter, sort and parameter URLs so Google spends its time on pages that should rank, not on endless combinations.
Product pages
Unique descriptions for priority products, clear titles, image optimisation, and a sensible approach to out-of-stock and discontinued items.
Product structured data
Product and Offer markup that matches what’s on the page, so listings are eligible for richer results in Google.
New Zealand specifics
Winning Kiwi search results
NZ shoppers often see Australian and global retailers next to local stores. Clear local signals help Google, and your customers, understand that you sell and ship here.
- Prices in NZD including GST, with clear NZ shipping and returns information
- Consistent NZ English, and the product terms locals actually use, like jandals rather than flip-flops
- A .co.nz or .nz domain, or the right country-targeting signals for international stores
- Links and mentions from New Zealand publications, suppliers and organisations
Platforms & FAQs
Shopify, WooCommerce and the rest
Every platform has its own quirks. Shopify uses fixed URL prefixes and can create duplicate product paths through collections. WooCommerce depends heavily on your theme and plugins. I work within the platform you’ve got.
Should I write a unique description for every product?
For big catalogues, start with your best sellers and highest-margin products, then your most-searched categories. Copy shared across hundreds of sites gives Google little reason to rank your page over anyone else’s.
What should I do with out-of-stock products?
If it’s coming back, keep the page live and say so. If it’s gone for good, redirect it to the closest alternative or category if there’s a relevant one. If there isn’t, let it return a 404 or 410.
Do product reviews help SEO?
Genuine reviews add unique content and help conversion. Review markup must reflect real reviews shown on the page.